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Using Print Materials for your Trade Shows

Using Print Materials for your Trade Shows

In today’s digital world, collateral like printed flyers can be easily overlooked but it remains a powerful tool for networking. Leaflets, business cards, banners and catalogues can help you attract attention, communicate your message and generate leads – even long after the event.

Let’s talk about print materials and why you need them for your upcoming exhibitions.

Tangible Presence:
When attendees can hold something in their hands, it creates a memorable experience and can help establish a stronger connection between your brand and potential customers. Including QR codes that link to your website or social media profiles encourages further engagement.

Budget Friendly:
Print materials allow you to choose options that fit your budget without compromising on quality. For example, opting for standard paper and finishes can be more cost-effective than premium options. Printing in bulk can also result in lower unit costs.

Effective Communication:
Digital platforms offer vast opportunities for information sharing but sometimes this can become easily overwhelming and ignored. Print material provides a focused space to highlight key points about your product or services. This makes it easier for your customers to understand and remember your offering.

By incorporating well-designed print collateral into your networking strategy, you can elevate your presence at events and maximise your opportunities for success.

For the month of April, we’re giving you up to 30% off bulk orders of your printed flyers. Order online here and get free shipping to any major city centre. In need of prepress support? Email our team for advice > info@theprintingpress.co.za.

 

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