The perfect label can make or break any product, for some shoppers it might be the deciding factor when making a purchase. A well-designed product label design serves as an informative piece of advertising that catches a customer’s eye while showcasing the product’s intention and benefits. And so, when designing the perfect labels for products, it’s crucial to think outside the box.
Colour
When designing your label, choose colours carefully to evoke the emotions you want to create and enhance your brand identity. Colour is a powerful tool that significantly influences consumer perceptions and behaviours, playing a crucial role in brand recognition. Different colours elicit different emotional responses: for example, red can generate excitement and stimulate appetite, while blue conveys trust and promotes a sense of reliability. Consider the tone and style of your design—whether soft, moody, solid, or gradient—and select the colours that resonate with your target audience. Use colour to differentiate between products within the same range of items and remember to opt for timeless hues rather than fleeting trends to ensure your label has a lasting appeal.
Style
The design style of your label is a fundamental aspect of the product, crucial for conveying the right message, attracting the correct target audience, and ensuring functionality. The style – evidently the mood and tone of the label – should align with your brand’s overall identity and attract your desired audience. For instance, playful and vibrant styles may appeal to younger consumers, while elegant and minimalist designs might attract a more mature audience. While style should reflect timeless elements of your brand, being aware of current design trends can ensure your label feels contemporary and relevant.
Tip: If you’v crafted a memorable logo and strong visual branding for your business, you’ve already completed most of the work.
Finish
Here comes in the finishing touch of the overall design process, significantly impacting both its perception and functionality. Different finishes offer varying levels of protection and appeal. Whether choosing a gloss or matte finish for a more luxurious appeal; or opting for a laminated finish for a unique tactile experience or extra protection, the finish is more than just a design choice. By selecting the appropriate finish, you can create a label that not only looks great but also performs well throughout the product’s lifecycle.
Read our blog on Packaging Design and The Role it Plays in Your brand Identity and visit our Instagram page for some notable packaging we’ve produced.
For a quote on your personalised packaging, get in touch with our prepress team.
