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The Impact of Colour in Print Marketing

In the dynamic world of marketing, where first impressions matter, the use of colour can be a game-changer. The subtle yet powerful influence of colours on human emotions has been a subject of study for years.

Colour Psychology in Printing:

When it comes to print marketing, understanding the psychological impact of different colours is crucial for creating effective and memorable campaigns. For example, warm colours like red and orange can evoke feelings of energy and excitement. While cool colours like blue and green may convey a sense of calm and trust. In print marketing, brands often use colours strategically to reinforce their identity and create a memorable brand image.

Strategic Use of Colour in Marketing

Brands often choose colors that align with their values, industry standards, and target demographics. For instance, a health and wellness brand might opt for greens and blues to convey a sense of tranquility and health, while a tech company might use sleek blacks and blues to signify sophistication and innovation.


When designing materials for print marketing, it’s essential to work in CMYK to ensure that the colours appear as intended in the final printed version. Ignoring this distinction can lead to discrepancies between the digital design and the printed result. CMYK is the standard colour model for printing, as it uses a subtractive colour mixing method suitable for physical printing processes. 

colour in marketing

Leveraging colour psychology, making informed choices between CMYK and RGB, and strategically incorporating colour into marketing materials can significantly shape how audiences perceive a brand.

Our team of experienced printing experts stands ready to collaborate and bring your vision to life. info@theprintingpress.co.za.

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